Search Engine Marketing Client Case Studies
Case Study 1: www.StructureHome.com
Structure Home is a custom home builder that focuses on luxury homes in the Los Angeles area. In 2009 the company was launching a new website and wanted to ensure the website would not only be search engine friendly, but also be found in all major search engines for their relevant search terms.
Objectives
- Ensure search engine compliance for new website.
- Research optimal keyword phrases for the website.
- Optimize website for relevant keyword phrases.
- Establish first page rankings for selected top keyword terms.
Results
- 9 months after launch the new website had 193 top 30 rankings for highly relevant keyword phrases in Google, Yahoo and Bing.
- Additional the website was ranking on the first page of Yahoo, Google and Bing for the top keyword terms “Custom Home Builder Los Angeles”, “Custom Home Los Angeles” and “Home Design Los Angeles”.
Case Study 2: www.Milepost38ModelTrains.com
Milepost 38 is a local Orange County model train store. They turned to Three Palms Media to archive more visibility for their website on the internet and drive more local customers into the store.
Objectives
- Develop a 3 month local search engine marketing program with the goal to rank the website in the top 3 search results of all major search engines for the most searched local keywords.
- Research optimal keyword phrases for the web site.
- Optimize each page on the website for a specific and highly relevant keyword phrase.
- Improve overall search engine friendliness of the website
- Setup additional landing pages for specific keyword terms
Results
- 3 months after completion of the initial project the website ranked on the first page of Yahoo, Google and Bing for over 170 selected local keyword terms.
- Additional all new landing pages were ranking on the first page of Yahoo, Google and Bing for their selected top keyword terms
- Finally the website was ranking in the top 3 search results of Yahoo, Google and Bing for the top keyword terms: “Model Train Store Orange County”, “Model Railroad Store Orange County” and “Model Trains Orange County”.
