Before you spend a lot of time and money on your search engine optimization efforts, you should consider marketing your website with Pay-Per-Click (PPC) advertising?
Why?
Well, there are a number of benefits including:
- It will allow you to get a more accurate picture as to how much search volume there is for the keyword phrases you are targeting. Although most keyword tools will report search volume data, you’ll frequently find conflicting information.
- If you track your conversions, you can quickly see which keyword phrases yield the highest return on your advertising dollar. These “money” terms can then be used when performing SEO to your site.
- If you haven’t already created a PPC campaign it’s possible that you will be offered a certain amount of free advertising credits by the search engine of your choice. Google frequently gives out $100 worth of advertising credits to those who create an Adwords account so you might as well take advantage of it.
In addition to the benefits listed above, it will also allow you to get quick exposure for competitive keyword phrases. Instead of waiting for weeks, or months, you can show your ads the same day you place them.
