Everyone knows that social media is important if you have a business. It’s a great way to connect with customers because there are literally billions of people using social media worldwide.
The trouble is, you can’t just start an account, post a little information about your business, and call it a day. Not if you actually want social media to work for you.
Although it does take some work, it doesn’t have to be hard. As a matter of fact, managing your social media accounts can be a lot of fun! The key is knowing exactly how to make social media work for you.
Here’s what the experts do, and what you can do, to make social media work for your business.
Let your audience drive your social media strategy
Never, ever forget why you’re on social media—to reach your customers. Literally, the only reason why your business should be on social media is to connect with current and future customers.
If your business is on social media for any other reason, you’re wasting your time. Why is this so important? If it’s all about your audience, then your audience should drive your social media strategy.
Pay attention to what your customers say and use that information to create content, products, and services that meet their needs.
Pick and choose which social media platforms are right for you
Back in the early days of social media, you only had one or two platforms to choose from. Now, there are dozens, and some are more popular than others.
No matter what your business, you should have a Facebook account. Having a Twitter account isn’t a bad idea either. However, there are other specialized social media platforms that may work for your business, while some others may
For example, those that specialize in professional services will likely benefit from having a profile on LinkedIn. If your business is highly visual, like a baker or a photographer, you might want to think about Pinterest.
There are many different options, so take the time to search for a few and make them work for you.
Track and analyze data
It’s not enough to simply post a few things on social media and go about your day. You may be on social media to reach your customers, but you have to know if your accounts are doing that job successfully.
That means you have to track and analyze data, even if it doesn’t sound like very much fun. Want to get more followers? You have to keep track of how many new followers you get each week, each month, or each year.
Looking for more sharing of your content? Or maybe more customer comments?
All of these things can help you clarify your goals, tweak your strategies, and ensure that your social media accounts are doing what they’re supposed to do—creating followers that convert to customers.
Build meaningful relationships with your followers
So, you’ve got some great content on a few different platforms and you’re keeping track of how well your accounts are performing. Now the fun starts.
You get to build meaningful relationships with your followers. This is way different than simply listening to your followers.
You have to listen to your followers and then respond. Let them know that you care about them, and show your humanity. People want to purchase products and services from other people—not uncaring corporations.
Social media allows you to connect with your customers on a more personal level that just wasn’t possible in the past. Take advantage of it!
Finally, it is so important to be consistent. If you only post sporadically, followers won’t know when to check your profile. Having followers that aren’t engaged is a lot like having no followers at all because they aren’t paying attention to you.
You can be flexible about your schedule, but whatever you pick, stick to it. If you want to post every day, make sure you have something to share every single day. If you want to post once a week, choose the same day to post.
Your customers will get used to hearing from you, you’ll increase your exposure, and you’re more likely to see meaningful engagement from your
Feeling a bit overwhelmed? You don’t have to do it all on your own. If you’re looking for a little help with your social media accounts, give us a call.
We can take care of your accounts for you so you can focus on other things that are important to your business.